BEHAVIORAL HEALTH MARKETING
Helping Behavioral Health Providers Reach More Patients
From family-owned programs to national brands — we help you grow with purpose.
Avg. Results
User Engagement
Admission Inquiries
Admissions Calls
Return On Investment
Is Your Behavioral Health Marketing Struggling to Bring Qualified Leads?
We know you are busy and we know what you really care about – not keyword rankings, or organic traffic, but Qualified Leads.
What Is Behavioral Health Marketing?
Behavioral Health Marketing is a specialized strategy that connects mental health and addiction treatment facilities with individuals actively searching for professional care.
At 12 Steps Marketing, we help behavioral health providers boost visibility, showcase their specialized programs, and establish clinical authority. Our data-driven campaigns generate qualified patient inquiries, increase admissions, improve patient retention, and deliver measurable ROI—turning online searches into life-changing patient connections.
With 12 Steps Marketing, your facility appears when it matters most: at the moment someone is ready to seek help.
+10 Years of Behavioral Health Marketing & Driving Growth
12 Steps Marketing is a digital marketing agency located in Los Angeles, California that helps drug rehabs and mental health treatment centers tackle their toughest marketing challenge – Generating Qualified Leads.
Everything we do at 12 Steps Marketing Agency is focused on identifying bottlenecks and optimizing your search engine marketing campaigns to generate qualified leads.
Through a “blended” multi-channel marketing strategy that uses local, search, and paid advertising opportunities to drive census and growth for addiction treatment centers.
Stop Wasting Money on Marketing Campaigns That Doesn’t Drive Admissions
Many behavioral health facilities are searching for ways to improve their digital presence and increase ROI, but they struggle to find the right approach.
When it comes to generating qualified referrals, patient inquiries, and admissions for your behavioral health center, nothing is more effective than strategic search engine marketing.
However, you’ve likely partnered with generalist marketing agencies that delivered disappointing results—despite their initial promises.
A non-specialized digital marketing agency struggles with behavioral health marketing because their strategy focuses on the wrong metrics: vanity keywords, traffic volume, and clicks that never convert. To achieve meaningful results, you need to focus on what truly matters—Qualified Patient Inquiries that lead to admissions.
Why Work With 12 Steps Marketing?
12 Steps Marketing agency has been in operation for over 10+ years, helping addiction treatment centers get more qualified leads from search engines. Unlike other digital marketing agencies, we specialize in the Behavioral Health and Mental Health industries. We know what it takes to stay competitive and ahead of the curve. While everyone else is chasing down vanity metrics, we figured out what matters most to your business and focus on fixing the issues.
Behavioral Marketing That Drives Patients, Not Just Rankings
Multi-Channel
Behavioral Marketing
Generate inbound phone calls, leads and new admissions.
Qualified Lead Generation
Develop lead assets, setup lead nurturing and engagement funnels.
Reduce CPA
Reduce reliance on paid ads. Increase return on investment (ROI).
Behavioral Content
That Converts
Build on the basics and scale your operations with a predictable and reliable growth roadmap.
Behavioral Health Center Marketing Ideas To Accelerate Growth
Behavioral Health SEO
Use SEO to drive more traffic to your website from the search engine. Make sure you’re also targeting local-based searches mental health center "Near Me” or “Mental health center in [City]”.
Behavioral Health Web Design
Make your website to not only looks appealing but also to be easy-to-navigate to your website visitors. Also, make sure you’re making your website look great on mobile devices since most people are using their phones to look for your services.
Behavioral Health PPC Ads
Use Google PPC ads to generate leads, raise awareness, and drive more prospective patients to your business.
Social Media
Stay active on all social media platforms and engage with your prospective patients by creating interesting content, designed to educate them and make them feel interested to learn more about your business.
Email Marketing
Build an email list of your prospective patients who don’t contact you right away. Once you have a list, you can use an email marketing campaign to nurture the list and make them trust you more.
Referral Marketing
Encourage your past patients to refer new patients to your Mental Health Center by offering things such as incentive for a referral.
Behavioral Health Conferences
Look for an opportunity to create a word of mouth marketing buzz in a conference, where you can find your target audience.
Reputation Management
Build a solid online reputation for your mental health center, so you can make people feel more interested to choose your services.
Digital PR/Media
Traditional media still works today, and you can use it to gain brand awareness and get noticed by your target audience.
We Deliver Amazing Results
RINSE & REPEAT
A Proven Framework for Any Treatment Center, Any Budget
Our addiction marketing strategy has been proven to work for all types of treatment centers, no matter where you’re located or your specialty. It’s been proven time and time again to get new qualified leads in the door.
Monthly SEO Value
1st Page Rankings
Non-Branded
Traffic
Keywords
Ranked
My Time Recovery's Census Reached +90% Within 100-Days
Monthly SEO Value
1st Page Rankings
Non-Branded
Traffic
Keywords
Ranked
+30% Increase in Online Leads With A New Web Site Design
Coming soon.
2018 Revenue
2019 Revenue
2020 Revenue
2021 Revenue
For Every $1 Spent on Paid Ads, 12SM Agency Has Directly Generated $15.69
“12 Steps Marketing has done a great job creating and managing our campaigns on Google advertising and Facebook. This is a complicated field that is constantly changing.”
Monthly SEO Value
1st Page Rankings
Non-Branded
Traffic
Keywords
Ranked
+30% Increase in Online Leads With A New Web Site Design
Substance Abuse
Mental Health
Telehealth
Your Questions, Answered.
Whether you’re just starting your treatment center or preparing to scale up, you can learn everything you need in one place.
