CASE STUDY
Patient-First Web Design For Anchored Recovery Community
Design
Branding
Creative
The Results
User Engagement
Admission Inquiries
Admissions Calls
Return On Investment
THE PROBLEM
ARC’s Struggle with Branding, Design, and Patient Experience
Before partnering with 12 Steps Marketing, Anchored Recovery Community (ARC) faced major hurdles that held back its ability to connect with patients and families in need. While their clinical programs were strong, their digital presence and branding did not effectively reflect the quality of care they provided. ARC needed more than just a website—they needed a patient-first, design-driven identity that built trust, improved visibility, and encouraged meaningful engagement.
Outdated branding lacked consistency and failed to communicate trust, compassion, or professionalism.
Weak patient-first web design – The website wasn’t intuitive, mobile-friendly, or designed with the patient journey in mind.
Uninspiring creative assets – Visuals, messaging, and design materials didn’t resonate with families making critical treatment decisions.
Lack of clarity in positioning – Without a strong, unified brand voice, ARC struggled to stand out in a competitive rehab landscape.
THE SOLUTION
Transforming ARC’s Brand Into a Patient-First Digital Experience
12 Steps Marketing partnered with Anchored Recovery Community (ARC) to reimagine their brand from the ground up. Our focus was on building a patient-first digital identity that not only looked professional but also instilled trust, compassion, and clarity at every touchpoint. By aligning ARC’s branding, website, and creatives with their mission of guiding people toward recovery, we turned a dated presence into a compelling and measurable driver of patient engagement.
Brand Refresh & Identity Design – Crafted a cohesive brand identity that communicated trust, professionalism, and compassion, helping ARC stand out against competitors.
Patient-First Website Redesign – Developed a mobile-friendly, intuitive website built around patient journeys, making it easy for families to find help and take action.
Creative Storytelling & Visual Assets – Designed emotionally resonant visuals, messaging, and campaigns that connected with patients and families on a human level.
Clear Positioning & Digital Differentiation – Established a unified brand voice and digital presence that positioned ARC as a trusted leader in addiction recovery.
Hear From The Client
THE RESULT
From Patient-First Experiences to Measurable Admissions Growth
Before partnering with 12 Steps Marketing, Anchored Recovery Community (ARC) struggled with an outdated website, inconsistent branding, and creatives that didn’t resonate with patients or families. Their digital presence lacked clarity, trust, and the ability to convert interest into admissions.
After working with 12 Steps Marketing, ARC experienced a complete transformation. We rebuilt their website with a patient-first design, ensuring it was intuitive, mobile-friendly, and focused on guiding families through the recovery journey. Our creative team delivered cohesive branding and emotionally resonant messaging that strengthened trust and positioned ARC as a compassionate, professional leader in addiction treatment. The result? ARC’s new digital presence became more than a website—it became a measurable admissions tool, boosting engagement by 72%, inquiries by 54%, and driving a 30% rise in admissions-related calls.
