ORGANIC Addiction Marketing

We help you connect with addiction therapists, psychiatrists, counselors, and doctors.

Step-by-step guide on how to increase your rehab center census and built a sustainable growth for your treatment center.

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The One Content Marketing Technique That Every Rehab Marketer Should Know

By Kollin Lephart

There’s no denying it feels great when a piece of content you created picks up hundreds of ‘likes’ and ‘shares’. Now imagine this piece of content being written by expert peers and professionals from your targeted industry and it genuinely helped your audience at the same time. Inspiring, right? This is exactly what we do when we publish ‘expert roundup’ blog posts for our clients at www.12stepsmarketing.com. With all the news about unethical marketing practices and misleading treatment information trending…

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Pay-To-Play: Can We Expect Google Healthcare (Pay Per Lead) Ads for Rehab Centers?

By Vince Tint

On Sept. 14, the search engine giant Google unexpectedly pulled the plug on over +70,000 drug and alcohol rehab related keywords from its AdWords (PayPerClick) network to crack down on unethical paid search marketers. Posing as treatment providers or non-profit helplines, these marketers were really just call-centers operating by pushy salesmen who are trained to exploit and lure addicts into treatment. While these call centers or lead generation web-directories are nothing new to this $35 billion addiction treatment market, the…

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