CASE STUDY
Patient-First Web Design For Footprints Behavioral Health
Design
Branding
Creative
The Results
User Engagement
Admission Inquiries
Admissions Calls
Return On Investment
THE PROBLEM
A New Brand Struggling to Find Its Footing in a Crowded Market
Launching a new behavioral health brand in Los Angeles isn’t easy — and Footprints Behavioral Health quickly discovered just how crowded and competitive the rehab landscape can be. Despite offering exceptional clinical care and a compassionate mission, the brand struggled to stand out digitally. Without the right marketing foundation, Footprints risked being overshadowed by established competitors with stronger online presence and higher visibility.
They didn’t just need a logo or a website—they needed a complete digital identity that inspired trust, connected emotionally with families, and positioned them as a credible new leader in addiction recovery.
Low Brand Awareness As a new entrant in the Los Angeles rehab market, Footprints lacked visibility. Potential patients searching for help simply couldn’t find them among established competitors dominating search and local listings.
Undefined Brand Identity Footprints had no clear brand voice or visual identity that reflected their mission of compassionate, evidence-based care—making it difficult to build trust or emotional connection with families in crisis.
Limited Digital Presence Without a modern website or optimized content, Footprints struggled to appear in online searches, missing out on high-intent leads ready to take action.
No Patient-Focused Messaging Marketing materials failed to speak directly to patients’ emotional journeys or highlight what made Footprints different—leaving the brand unable to convert interest into admissions.
THE SOLUTION
From Newcomer to Recognized Name in Los Angeles Behavioral Health
When Footprints Behavioral Health partnered with 12 Steps Marketing, our goal was clear — build credibility fast, create digital visibility, and establish trust from day one. Acting as an extension of their startup team, we developed a brand and marketing ecosystem designed to compete with the biggest names in Los Angeles rehab. From branding to web design to SEO strategy, every decision was made with the patient journey at its core.
We transformed Footprints from an unknown new facility into a recognizable, trustworthy brand — one capable of converting online interest into real admissions and long-term growth.
Brand Identity Development We built a cohesive brand system — logo, color palette, messaging, and visual identity — that captured Footprints’ compassion and professionalism. The result: a consistent and credible image across every digital and print channel.
Patient-First Website Launch Our team designed and launched a conversion-focused, mobile-friendly website centered on empathy and clarity. Families could now easily navigate treatment options, leading to a 3× increase in qualified inquiries within the first 90 days.
Local SEO & Search Visibility Boost Through optimized local listings, targeted keywords, and on-page SEO, Footprints began appearing on page one for competitive rehab searches in Los Angeles, rapidly growing online visibility and referral traffic.
Conversion-Driven Content Strategy We implemented persuasive, E-E-A-T-optimized content that spoke directly to patient needs — from service pages to blog posts — boosting engagement, driving calls, and establishing Footprints as a trusted new voice in recovery.
Hear From The Client
THE RESULT
From Patient-First Experiences to Measurable Admissions Growth
Before partnering with 12 Steps Marketing, Footprints Behavioral Health faced the challenge of launching a new treatment brand in a crowded Los Angeles market. Their initial digital presence lacked clarity, cohesion, and the emotional connection needed to build trust with patients and families.After teaming up with 12 Steps Marketing, Footprints underwent a complete transformation. We developed a patient-first website, cohesive branding, and authentic messaging that reflected their compassion and professionalism. The result was a unified digital identity that positioned Footprints as a credible and trusted provider in behavioral health care.
