CASE STUDY
How 12 Steps Marketing Helped TRS Health Amplify Its Mission
TRS Health is a non-profit health clinic making affordable healthcare accessible to the uninsured in Greater Houston.
Design
Branding
Creative
Content
The Results
User Engagement
Patient Inquiries
Patient Bookings
Return On Investment
THE PROBLEM
Challenges of a Non-Profit With a Big Heart but Small Budget
Before partnering with 12 Steps Marketing, TRS Health was doing everything right clinically—but their story wasn’t reaching the people who needed it most. TRS Health is a compassionate non-profit health clinic dedicated to making affordable healthcare accessible to uninsured and underserved families throughout Greater Houston. Their mission has always been about care over profit—putting community health above all else. But with limited resources and no big marketing budget, reaching those who needed them most was a constant uphill battle.
Low Community Awareness – Many uninsured families didn’t even know TRS Health existed or that affordable care options were available nearby.
Outdated Online Presence – Their old website failed to communicate the warmth, trust, and mission that defined their in-person care.
Inconsistent Messaging – Their digital materials lacked clarity and cohesion, making it hard for patients to understand available services or feel confident in seeking help.
Limited Marketing Resources – As a non-profit, TRS Health couldn’t afford traditional advertising or a large digital team—leaving their mission underrepresented online.
THE SOLUTION
12 Steps Marketing’s Mission-Driven Partnership
When 12 Steps Marketing stepped in, they didn’t see a lack of budget—they saw a mission worth amplifying. Our team reimagined TRS Health’s digital presence from the ground up with a patient-first design, authentic storytelling, and accessible messaging that connected directly with the community. Every design choice, headline, and campaign element was built to build trust, increase awareness, and inspire action—all within a modest non-profit budget.
Increased Community Awareness – Website traffic and local search visibility grew significantly, connecting more uninsured families with affordable healthcare.
Improved Patient Engagement – Clearer navigation and messaging helped more visitors understand available services and take the next step to schedule care.
Strengthened Brand Credibility – A cohesive, compassionate design elevated TRS Health’s image, reinforcing trust among patients, donors, and partners.
Mission Amplified Online – Even with a limited budget, TRS Health now reaches the people who need them most—proving that purpose-driven marketing can create measurable change.
Hear From The Client
“As a small non-profit clinic, we’ve always focused every dollar on patient care—marketing simply wasn’t something we could afford to prioritize. But 12 Steps Marketing changed that perspective. They took the time to truly understand our mission and worked within our limited budget to give TRS Health a voice online.
Their team rebuilt our website from the ground up, helping us tell our story with compassion and clarity. For the first time, families who need affordable care can actually find us and trust what they see. The transformation went far beyond design—it gave our mission a platform and our community a place to connect.
We’re deeply grateful for their partnership, professionalism, and heart. 12 Steps Marketing didn’t just build us a website—they helped us reach the people who need us most.”
THE RESULT
A Digital Transformation That Made a Real Impact
Before partnering with 12 Steps Marketing, TRS Health—a non-profit clinic dedicated to serving the uninsured in Greater Houston—struggled to reflect the heart of its mission online. Their outdated website and inconsistent branding made it difficult for patients and families to find the affordable care they offered. Despite their compassionate work in the community, TRS Health’s digital presence lacked visibility, warmth, and trust—making it harder for those in need to discover the help available to them.
After collaborating with 12 Steps Marketing, TRS Health experienced a complete transformation. Our team reimagined their online presence with a patient-first, community-centered design that was intuitive, mobile-friendly, and built to connect. We unified their branding, clarified their message, and created emotionally resonant visuals that reflected compassion, accessibility, and credibility. The result was more than just a new website—it became a digital extension of TRS Health’s mission to make quality healthcare accessible for all.
