CASE STUDY
How We Help Built South Shore’s Patient-First Brand From the Ground Up
Design
Branding
Creative
The Results
User Engagement
Admission Inquiries
Admissions Calls
Return On Investment
THE PROBLEM
South Shore’s Missing Foundation: Branding Gaps That Blocked Patient Connection
Before joining forces with 12 Steps Marketing, South Shore Recovery struggled to translate its quality clinical care into a strong public presence. Despite offering trusted programs, ARC lacked the essential branding, digital foundation, and strategic direction needed to earn the confidence of patients and families. With no clear roadmap or unified vision, their identity failed to showcase the compassion and professionalism at the heart of their treatment approach—limiting both visibility and admissions growth.
No Brand Roadmap – South Shore Recovery lacked a clear strategy for building a strong, consistent identity across digital and print channels.
No Website for Their New Facility – Without an online home, patients and families had nowhere to explore programs or seek immediate help.
No Brand Presence or Voice – South Shore Recovery’s messaging and creative direction were undefined, leaving them invisible in a crowded rehab landscape.
No Vision for Patient-First Design – With no plan for an intuitive, trust-building website, South Shore Recovery missed opportunities to guide families through the recovery journey.
THE SOLUTION
Building South Shore Recovery's Patient-First Brand From the Ground Up
12 Steps Marketing partnered with South Shore Recovery to create a complete branding and digital foundation that aligned with their mission of compassionate recovery care. By developing a clear strategy and patient-first approach, South Shore Recovery was able to transform from having no direction to a brand identity that inspires trust, visibility, and action.
Created a Brand Roadmap – Established a long-term strategy for messaging, design, and growth that gave South Shore Recovery clarity and direction.
Launched a Patient-First Website – Designed a mobile-friendly, intuitive site for their new facility that guided families through treatment options and next steps.
Built a Cohesive Brand Presence & Voice – Developed consistent visuals, messaging, and tone that positioned South Shore Recovery as professional, compassionate, and trustworthy.
Defined a Vision for Patient-Centered Design – Crafted a digital experience focused on empathy and usability, turning their website into a tool that fosters trust and drives admissions.
Hear From The Client
THE RESULT
From the Ground Up: South Shore Recovery’s Transformation
South Shore Recovery entered its partnership with 12 Steps Marketing at a critical stage. Despite offering high-quality clinical care, their lack of branding, web presence, and clear identity made it difficult for patients and families to trust them in moments of crisis. With no roadmap, no website for their new facility, and no consistent brand voice, South Shore Recovery risked being overlooked in a competitive rehab landscape.
Through a patient-first approach, 12 Steps Marketing rebuilt South Shore Recovery’s brand from the ground up. A cohesive brand roadmap gave them clarity, while a new patient-centered website offered families an intuitive path to explore treatment options. Fresh creatives and a consistent brand voice transformed South Shore Recovery into a trusted name that reflected the compassion of their care.
The impact was undeniable: engagement rose by 300%, inquiries climbed by 65%, and admissions-related calls increased by 50%. South Shore Recovery’s digital transformation proved that when branding is built for patients, trust and qualified leads naturally follow.
