Want to improve the SEO of your rehab center website in 2018?
You got it. Read on:
Why is SEO such a problem for rehab center websites?
Roughly there are 15,000 drug and alcohol rehab centers in the country.
Even if 10% of them are competing for better search engine rankings, then your website is competing with 1,500 addiction treatment centers.
As you can see, your competition is high.
Every search results page on Google shows 10 listings.
18% organic clicks go to the #1 position, 10% clicks go to the second spot and 7% clicks go to the third spot.
75% people never go beyond the first page.
With these hot figures in our minds, let’s dive into the 10 ways you can improve your rehab center website SEO this year.
1. Mobile-First or Die (Just kidding!)
Make your rehab center website responsive and the content mobile-friendly or get left behind! Sounds more friendly, right?
If you haven’t heard, Google’s mobile-first index is going to be huge in 2018.
According to this Google Webmasters Blog:
To make our results more useful, we’ve begun experiments to make our index mobile-first. Although our search index will continue to be a single index of websites and apps, our algorithms will eventually primarily use the mobile version of a site’s content to rank pages from that site, to understand structured data, and to show snippets from those pages in our results. Of course, while our index will be built from mobile documents, we’re going to continue to build a great search experience for all users, whether they come from mobile or desktop devices.
In layman’s terms, more and more people are using Google from their mobile devices than from conventional desktops and laptops, so Google will now use the mobile version of your website to rank it on both mobile and desktop Google search.
Big news, right?!
Image source: www.thenextweb.com
What does all of this means for you?
Since Google will be assessing your website’s user-friendliness based on how well it scales according to various mobile devices and their screen sizes…just make sure that your website, blog, and your content can scale seamlessly across all devices.
And in return, this will help Google and searchers access your website easier and Google will buy you some SEO tacos – the end.
2. Accelerated Mobile Pages
If your mobile web pages don’t load extremely fast, Google doesn’t like them.
There is a reason:
The attention span of a mobile user is as brief as of a squirrel, literally.
At one moment they are checking out your web page, and the next moment, they are “Liking” the pasta photo one of their friends just posted on Facebook.
A sluggish web page or blog post? Your visitor is going to leave immediately. An opportunity lost, sometimes forever.
Hence the AMP project.
It makes your web pages load immediately on mobile devices, in a blink of an eye.
AMP – accelerated mobile pages – is an open source initiative from Google. It is a set of technical standards and instructions that helps web designers and developers create very fast loading web pages.
Have a quick chat with your webmaster and make sure he or she is following the AMP standards on your rehab center website.
3. Intent Driven Content Strategy
Image source: www.pexels.com
Be mindful of the searcher’s intent.
When you are trying to optimize keywords like drug detox center or alcohol treatment center on your website, consider the reason behind why someone might be typing in these keywords on Google.
The searcher’s intent might be:
- How do I find help for my alcoholic father?
- My friend drinks every day what can I do to help?
- Is there a drug detox center near me?
So, does your content resolve or answer the searcher’s questions?
Are you too busy selling why you’re treatment center is the best in blah, blah, blah.
Be mindful of the searcher’s intent when creating content.
4. High-Quality Content
Image source: Getty Images
Content quality affects many SEO factors.
The rumor has it that 2000-3000 search engineers and data scientists are working at making the Google ranking algorithm smarter at a given time.
Their sole purpose is to make sure that the Google search engine brings up the best results for its users.
Search engine algorithms are becoming more intelligent and on their own they can assess the quality of your content.
RankBrain – a machine-learning artificial intelligence system used by Google can process hundreds of search signals and deliver the more relevant search results in mili-seconds and it can take into account how people are engaging with your content.
When you create content that is highly valuable, RankBrain can see the following:
- People spend more time on your website
- They link to your content from their own websites and blogs
- They share your content using their social media profiles like Twitter, Facebook, Google+ and LinkedIn
- They react to your content in terms of leaving comments, “Liking”, “tweeting” and “sharing”
These are all positive indicators of a high quality content and RankBrain will reward it by assigning a higher ranking position over your competitors.
What’s not to like!
5. Time-on-site and Bounce Rate
The bounce rate is an indicator of how quickly or slowly people leave your website after visiting a page on your website.
It is one of many signals Google uses to measure the quality of a single webpage or the entire website to determine how to rank them on Google Search Engine Results Pages (SERP).
Hence, even if initially one of your links is ranking higher compared to another rehab center website, if, after clicking, people spend less time on your website and more time on another rehab center website, the link of that website begins to rank higher than yours.
6. Turn your website into a valuable source of information
The Google ranking algorithm is crazy about information-rich websites.
Give Google a link appreciated by people and it quickly laps it up and showers it with ranking juice.
Pieces of content covering practically every aspect of the chosen topic are ranked higher compared to smaller pieces of content. Yes, Google puts them on a pedestal.
This is how your website becomes a valuable source of information:
- Your website is the first destination when people are looking for information on drug rehabilitation, alcoholism and the related treatments.
- People like to share the links from your rehab center website when they want to share credible information with their friends and family members.
- They spend time on your website when they have got nothing better to do.
Well, the last point is for boredpanda.com, but you get the point.
The 5 days you spend creating a 2500-word blog post is far more beneficial to your SEO than 25 blog posts of 500 words that you write in 25 days.
Turn your rehab center website into a “go-to” source and Google will make sure that more people “go to” your website.
7. Speak to the Searcher!
People prefer to talk into their mobile phones.
Whether it is Siri, Alexa, Cortana or Google Voice Search, every device these days allows you to use voice to look for information.
It’s like, you ask, “Siri, what’s the weather today?” and Siri may reply, “You should have bought that raincoat you checked out yesterday.”
There is a reason why voice search is becoming so big:
More than 60% searches are done using mobile phones.
On mobile phones, it is difficult to type but easier to talk.
So, optimize your drug addiction treatment center website using conversational language.
8. Google Rich Snippets
Google rich snippets are the boxed bits of information that appear sometimes when you do a search.
Optimizing your rehab center website for Google rich snippets solves two purposes:
- You enjoy more visibility on search engine results as your link is at the top, highlighted
- In voice search, since your snippet is read out loud by Google, the content of your snippet needs to be as clear as possible
How do you optimize your content for rich snippets?
It’s like asking, how do you become rich?
No known way. Just format and organize your content in best possible manner, and then hope for the best.
8. Image Optimization
All search engines have image search engines these days and there is a reason:
People are crazy for images.
Here is why you should use images to improve your SEO:
- You can use your keywords in the ALT text
- When people use one of your images they may link to your website as the source
- Written content accompanied by compelling images is shared more on social media and social networking websites
Even if people are unable to find your web pages and blog posts, sometimes they end up finding your images and through those images, your web pages and blog posts.
9. Google Search Console and Google Analytics
Google Search Console tells you how the search engine interacts with your website.
Google Analytics tells you how your visitors interact with your website.
You can combine the data of both to know how visitors interact with your website through the Google search engine.
Using both these free tools you can find out
- What search terms and keywords bring the most search engine traffic to your rehab center website.
- What changes you need to make to get the right traffic.
- Whether you are selling the proverbial ice to the proverbial igloo dwellers.
In the absence of these tools you will never know whether your website is attracting the right sort of traffic or not.
10. Steal the show from your competitors
You can learn a lot from your competitors.
Which rehab center and drug addiction treatment websites are ranking at the top right now?
On these websites try to observe the following:
- The keywords for which they are ranking high.
- The content that they have used
- The way they have written about different topics
- The quality of, and the number of backlinks they have acquired
- The other qualities the Google algorithm might be appreciating
Closely observing them will give you an idea of what you should do.
Observing your competitors to improve your SEO is so important that every premium web analytics tool these days allows you to track your competitors.
Analyze your web analytics regularly. Publish quality content. Make it easier for the search engine crawlers to access and process your content. Make sure your website scales easily according to the width of the screen. Use the available channels to distribute your content. These are the best ways of improving your rehab center website SEO in 2018.
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