Who is Rally Point Palm Beach Rehab?

Rally Point Palm Beach Rehab (www.rallypointpb.com) is a gender specific (male-only), 15 bed inpatient and residential living program with 3 treatment locations nestled in the heart of West Palm Beach, Florida.

Rally Point Palm Beach is a current member of NAATP, Joint Commission Accredited, and recently certified by Legit Script. They’ve built a reputation in their local recovery community for their effective role in helping veterans and active military members and families get access to affordable addiction recovery, PTSD treatment. Providing a unique route to ease them back into normal life activities.


The Challenge

The first step in defining our winning strategy required a prescient understanding of both the Rally Point business goals and the search competition landscape in their specific region.

From the start, Rally Point wanted to drive more admissions and conversions from their local region and surrounding areas, as well as increase overall traffic from search. This was not a simple task, as Florida’s hyper competitive landscape meant hundreds of other treatment centers and treatment aggregator sites were lobbying for the same 1st page Google rankings, most of them with a significant head start.

If we were going to help Rally Point achieve their business goals through SEO, we would have to concentrate our resources on a few critical objectives rather than spread ourselves thin competing against the goliaths.

Armed with actionable insights from our technical SEO audit, under-the-hood competitor research, and thorough onboarding Q&A discovery meetings, we set out to create a supercharged growth roadmap that would help us accomplish Rally Point’s business goals.

What do you do if you are breaking new ground?

Start by laying the foundation…


The Solution

Supercharged Growth Roadmap


Rally Point existing website was built on WordPress, a widely popular content management system (CMS) but used an outdated Child Theme with very heavy unnecessary code. This made the site very slow to load pages and nearly impossible to browse the program and service related content. Aside from poor user-experience (UX) performance, these issues also made it very difficult for search engines to crawl and index the website.

So our first step towards 1st page Google rankings and driving more admissions was to ensure we were building on a stable foundation, which meant switching to a more stable and faster hosting provider and optimizing for faster loading speed.


  • – Transfer To New Hosting @ (WPengine) + SSL Certification
  • – Enabled Caching & Make Proper Settings
  • – Properly Combined CSS & JS Files (Minification)
  • – Resize/Compress Images
  • – Remove Unused Themes / Plugins
  • – Technical SEO Audit & Improvements
  • – Meta Titles
  • – Footer Links
  • – Minor Template Code Fixes & Misc.

With the improved website hosting and faster loading speed, prospective patients could better browse the program offerings and find answers to their questions on Rally Point. Also, search engines now can crawl and index the site easier, more frequently, and with more trust.



Within 30 days after starting our 100-day marketing challenge, overall website traffic increased by +55% on desktop and +36% on mobile as rankings improved.

Not bad for 30 days of work.

With the foundations secured, we armed ourselves with actionable insights from the complete competitors breakdown analysis, and set our eyes on the next phase of the challenge.

Looking at the baseline keyword-ranking snapshot, we knew Rally Point was already ranking for ‘regional specific’ keywords such as “drug rehab in West Palm Beach” in organic results. The problem was that the keywords were ranked on pages 2, 3, 4+ of Google.

Due to the competitive landscape, we decided that rather than invest our resources in going after new keywords, we could potentially double or triple the organic search traffic by pushing the already ranked keywords from the page 2, 3 or 4 to the 1st page of Google.

The biggest issue keeping Rally Point from ranking in 1st page of Google was the lack of domain authority and backlinks from relevant high authority websites. Because we know Google loves relevant links from high authority websites, we allocated 80% of our time/resources in manual outreach and securing high quality links

Tally Point



Within 60 days after starting our SEO challenge, overall website traffic increased by +116% on organic traffic and +102% on mobile as rankings improved.

Now we’re getting warmed up!

Over the 100-day SEO marketing challenge, it was critical that all of our marketing activities aligned with the single goal of positioning Rally Point as an authority on addiction treatment and recovery for the targeted region of West Palm Beach, FL.

We continued to publish blog posts regularly, engage and share newsworthy content, amplify content via local news sources, develop local citations, and obtain high authority backlinks focused on increasing Rally Point’s online presence to reach new audience demographics.

When we started in September of 2018, Rally Point ranked overall for 432 keywords, 13 on the 1st page of Google. By the 100th-day, we had successfully positioned Rally Point with 1,021 keywords ranked on Google and 86 1st page rankings on Google.

The results? In just 100-days, Rally Point website traffic grew over +557% monthly unique visitors for addiction treatment and recovery keywords and +407% increase in mobile traffic as rankings improved.

We were lucky: Ownership and the team at Rally Point understood the strategic importance of narrowing our focus on a single objective and going above-and-beyond in assisting us with everything we needed to execute our growth strategy.

And, the final result?



Within 100 days after starting our SEO challenge, overall website traffic increased by +577% on desktop and +407% on mobile as rankings improved.

100 -Days SEO Results

Since 100 days of partnering with 12 Steps Marketing, Rally Point organic traffic had grown +577% and the effects weren’t just limited to traffic. Their online assessment lead submissions from prospective patients spiked (not including calls) and Rally Point website now attracts more than +3k monthly organic visitors regularly.


Increase in Organic
Search Traffic


1st Page Google


Keywords Ranked
on Google

Gone are the days when you needed to wait 12 months to see some RESULTS.



Chris Sheehan

Chris Sheehan, Founder & CEO Rally Point PB Rehab

“We started working with 12 Steps Marketing by taking the 100 day challenge and we were blown away with the results. As a small treatment center, with a small budget, it is tough to compete with larger rehab brands. However, 12 Steps Marketing has us outranking even some of the biggest players in our industry for tons of keywords. The overall traffic to the Rally Point website has increased exponentially and we have definitely seen an increase in call volume as a result. I would highly recommend Vince and the team at 12 Steps Marketing to any treatment centers looking to grow their business online.”

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