Improve Organic Referral Marketing

The One Content Marketing Technique That Every Rehab Marketer Should Know

There’s no denying it feels great when a piece of content you created picks up hundreds of ‘likes’ and ‘shares’. Now imagine this piece of content being written by expert peers and professionals from your targeted industry and it can genuinely help your audience at the same time. Inspiring, right? This is exactly what we do when we publish ‘expert roundup’ blog posts for our clients at www.12stepsmarketing.com. With all the news about unethical marketing practices and misleading treatment information…
Home Service Ads Banner 1

Pay-To-Play: Can We Expect Google Healthcare (Pay Per Lead) Ads for Rehab Centers?

On Sept. 14, the search engine giant Google unexpectedly pulled the plug on over +70,000 drug and alcohol rehab related keywords from its AdWords (PayPerClick) network to crack down on unethical paid search marketers. Posing as treatment providers or non-profit helplines, these marketers were really just call-centers operating by pushy salesmen who are trained to exploit and lure addicts into treatment. While these call centers or lead generation web-directories are nothing new to this $35 billion addiction treatment market, the…

12 Unethical Rehab Marketing Practices You Must Avoid

If you work at or own a rehabilitation center, you know effective marketing is an important key to better business. Unfortunately, in the world of rehabs, there is also a fair amount of unethical practices, especially when it comes to marketing. This is hugely concerning not only from a fair business perspective but in terms of the vast amount of people in need of treatment. Because of the rampant use of unethical marketing amongst treatment centers, the ability to find…
Improve Organic Referral Marketing

12 Ways You Can Increase the Visibility of Your Referral Program Online

Your addiction rehab's referral program is responsible for generating leads, so why not make it simple and easy for people to find it? In the overwhelming world of digital marketing, it can be difficult to find the right way to increase the visibility of your referral program. When you’re trying to generate leads from a referral program the best way to do that is to implement a variety of different visibility tactics and track your successes. In order to increase…